Happy Holidays from OFS! (A Letter To You)
Hope you’re having a wonderful holiday season! Here’s a letter to you, from OnlineFabricStore’s founder.
It was a year full of firsts at OnlineFabricStore (OFS), and in continuing that trend, this is our first holiday letter. When we began OFS, it was with the intention of being able to sell first quality fabric at great prices online. We’ve branched out over time though, and now sell a variety of different products. With great thanks to you we have been able to continue doing just that for another year.
In that spirit, this past year we launched a new mobile site, began selling internationally, and grew our community. As I write this letter, I am sitting in a comfortable, reclining, swivel chair in my office. I bought it because my grandfather, who began the business along with my grandmother, used to have a similar one in his office. It’s a very comfortable chair, and on a few late nights I have even fallen asleep in it. Why am I telling you this? Because we actually still have my grandfather’s chair here too, and whenever I walk past it I think of him sitting there on the phone, buying fabric and talking to customers. He made a lot of connections in that chair.
I suppose, with technology, that’s what I’m trying to do now. My grandfather always loved what he did and nothing made him happier than family and fabric. As I think about my grandfather, I realize that those two comforts are a bond we share.
However, when I think of family, I of course think about my own family, but I also think of the people I spend so much of my time with here at 333 Park Street, who have become family. Without them, OFS would not be where it is today. As our community has grown, and become more diverse and global, it is fitting that I am writing this letter from a chair like my grandfather’s. In today’s digital age, this letter is the equivalent to the face-to-face and telephone conversations my grandfather would have made.
I know my grandparents would be proud if they could see OFS today. My family started in the rag business, my father developed our brick and mortar store, and here we are now in e-commerce While I don’t know most of you personally, I feel like I do on some level. From sewing and DIY to gardening and automotive, each project, big or small, is someone’s story. When I walk through our warehouse and see all the fabric and supplies going out, I can’t help but wonder what they will be used for. I am constantly amazed when our customer service team shares photos of the things our customers create, or when they pick my brain about what’s the best fabric for someone’s special project. For many of you, creating with fabric is a passion, and we appreciate your trust in us. I look forward to you—our community—continuing to create and utilize OFS as a resource in 2015.
And as much as I think we have improved at what we do, I know we can do even better. That is what drives us: the focus to constantly improve.
I want to thank everyone for supporting us this past year and look forward to a successful 2015 together.